I founded ACOMPANY Creative Lab to build brand worlds. My team creates unique narratives that give every ad and touchpoint meaning, blending bold creativity with strategic clarity that stands out and sticks. I worked at top agencies across the US, Canada, and UK including Apothecom, CDM, Cherry, FCB, Havas, Klick, MSL, and Publicis, launching brands and revitalizing hallmark products for Abbott, Alcon, Astellas, Avery Dennison, BI, Biosense Webster, Gilead, Galderma, Moderna, Novartis, Pfizer, Takeda, and Vifor. I shaped both lifestyle and high-science brands, with a focus on women’s and children’s health, disease awareness, and education through gamification and edutainment. This inspired me to create a different kind of agency, one unburdened by heavy processes and focused on working with clients as a true team. Today, ACOMPANY creates campaigns that simplify complexity, engage diverse audiences, and deliver work that is meaningful, measurable, and impactful, driving behavior change and lasting results.

I built a career shaping personalities into iconic brands. I worked with Lenny Kravitz, Christina Aguilera, Dave Matthews, Jared Leto, and the Rolling Stones, crafting campaigns, logos, merchandise, stage and environmental design, and even tattoos featuring branded hieroglyphics. As the music industry evolved in a more homogenous direction, I transitioned into the corporate and pharma sectors, reimagining brands and their subsidiaries for clients including Abbott, Adidas, Citibank, Coca Cola, ESPN, Ford, GE, Nike, Pfizer, Philips, and Samsung. I ensure every touchpoint reflects a unique brand voice, from brand architecture to interactive experiences that drive recognition, engagement, and lasting relationships. I have been recognized by the Rock & Roll Hall of Fame for my ongoing design contributions to the industry and am a voting member of the Grammys. Anna and I also participate in the NYC Grammy Children’s Outreach Program, bringing design and music into schools.

I take comfort in discomfort, always exploring innovation to drive change and exceptional results.  I started my career in healthcare market research, which led to the discovery of my passion for creative communications.  I now have over 20 years' experience in the healthcare sector, during which time I built a reputation for my ability to identify and solve complex business and communications problems creatively and efficiently. I have a wealth of experience in developing differentiated strategies and innovative and effective campaigns at every stage of the brand lifecycle, for global, EMEA, US- and UK- domestic marketing, medical affairs, and corporate communication teams. My experience and understanding of HCP and patient behaviors spans across a multitude of therapy areas. I apply that knowledge to brands in and out of the healthcare industry to change minds and behaviors. ACOMPANY Creative Lab gives me the opportunity to work with amazing clients and the ability to champion innovative and ground-breaking creative that is rooted in using the latest technologies specifically engineered to create value for the end customer.