Clarion Collection Branding
We developed a color-coded branding concept for the Clarion Collection, with templates and a booth experience showcasing the campaign’s photography. The concept is still under review and continues to inform the client’s evolving brand strategy.
Think tank meets digital innovation: interactive solutions that drive HCP, DTC, and rep engagement.
ALCON’s cataract division uses technology to engage HCPs, patients, and practices. ACOMPANY serves as a strategic incubator, developing a framework to guide content and experiences that deliver real value.
BARRIERS
Diverse audiences and complex information made engagement challenging, and traditional marketing limited opportunities for innovation.
SOLUTIONSWe mapped user journeys to deliver the right content at the right time, combining AI, gamification, edutainment, and traditional campaigns to create meaningful, engaging experiences aligned with business objectives.
Alcon
Journey Map
The journey map was the springboard for Alcon’s omnichannel experience, outlining patient, practice, and rep touchpoints, identifying obstacles and opportunities, and guiding content creation to close the loop on engagement.
Alcon Portal / HCP facing
Inspired by the Netflix interface, we transformed a complex healthcare portal into a hub for practices to learn and grow, delivering value, not noise. We restructured and branded the portal, organized 1,000+ pieces of content, and built a system for ongoing updates. An intuitive interface with streamlined filters and personalized content alerts kept users engaged and in control.
ONBOARDING (gauging interests enables content creation)
PORTAL entry
EMAIL (emails sent only when content of interest became available kept the user engaged)
NETFLIX INSPIRED INTERFACE (Intuitive and organized interface enable the user to create their own experience)
SEARCH (seamless search filters enable easy access to information needed on the ready)
Portal | Rep Matrix Dashboard
We built a personalized dashboard for ALCON sales, letting reps update customer info, track engagement, and recommend content through an intuitive interface.
ALCON Clareon Concierge
We conceptualized a personalized HCP platform for Alcon DTP’s SEE DIFFERENTLY campaign, featuring bright imagery, interactive self-assessments, a resource hub, and AI-driven navigation to enhance accessibility and user experience.
ALCON Native Ads
We conceptualized YOU’VE GOT TO SEE THIS, a social campaign that meets patients “doomscrolling” after noticing vision changes. Using stunning landscapes and aspirational headlines, it guided them from social and WebMD to the ALCON cataract site.
Clareon Collective HCP Experience
As part of our think-tank work, we conceptualized OCUVERSE, an interactive HCP portal blending education, gamification, and peer connection. The idea allowed surgeons to explore the device, watch masterclasses on topics beyond the product, and engage with a rewards program offering discounts and incentives.
ACTIVATE Rep Game Sales Incentive: VISION QUEST
We created a text-based scavenger hunt with dashboard analytics as a sales incentive for reps ahead of an internal event. Reps completed tasks, collected rewards, and participated in bonus rounds. In just three weeks from ideation to deployment, we designed the game outline, set parameters, created GIF rewards, and built a dashboard for deployment and proof of completion.
